Course: 5 day course Brand Sprint
Take on the 5 day crash course challenge: 5 videos, 5 video lessons and exercises designed to help you build a strong foundation for your brand.
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Course outline
By the end of the course you will have three things:
- A Clear Brand Identity: You’ll have a well-defined brand identity and a roadmap to communicate it effectively.
- Actionable Branding Strategies: You’ll walk away with practical, actionable steps to strengthen and grow your brand.
- Confidence in Your Brand's Direction: You’ll feel confident in your brand’s purpose and how to align it with your audience.
Day one
What is a Brand?
We will kick off at the beginning. You’ll learn why a brand is more than just a logo and explore how brands connect with users emotionally.
Day two
Understanding Your Audience
Getting to know your audience is key to a successful brand. We‘ll talk you through an overview of personas and how to utilise them to get the best possible outcome.
Day three
Crafting Your Mission and Values
You can develop a logo in minutes, but if it isn’t backed up by action then you will soon be found wanting. We’ll walk you through a different approach to creating your values based on your actions.
Day four
Building Your Visual Identity
We will walk you through the key elements of a brands visual identity, and help you build a brand style board you can use to develop your new logo and visual elements.
Day five
Communicating Your Brand Story
Your last day will focus on the power of storytelling to help brand building. We will help you build a simple and powerful pitch summarising your brand’s purpose and value.
Looking for something
more advanced?
This is for you if:
- You want to dive deeper into brand strategy.
- You’re ready to build a lasting brand.
- You need advanced tools for brand growth.
This is for you if:
- You need a personalised branding solution.
- You want expert guidance for your brand.
- You require a flexible, tailored approach.
FAQ's
- We are always trying to help explore the world through a branding and design focus through our YouTube channel. Hoffi Labs courses are centered around actionable exercises that you can apply to your own brand
- Brand Sprint takes place over the course of 5 days. Each video is less than 10 minutes, so expect to spend 20-30 minutes a day watching the video and doing exercises.
- A pen and paper at its very basic. Or if you prefer to work digitally, a tablet or computer.
- For Brand Sprint you just need an interest in Branding and business. You dont need to be a creative for our 5 day crash course.